Baracuta is on a roll! The British brand has teamed up with NÒMATD, a trailblazer in fashion and streetwear known for its innovative pattern designs. This collaboration marks a significant moment in design evolution, fusing Baracuta's iconic G9 and G4 silhouettes with NÒMATD's signature patterns to create a collection that seamlessly blends heritage and traditional craftsmanship with contemporary and innovative design approaches.
Founded in 2005 by Masako Noguchi and Takuma Sasaki in Tokyo, NÒMATD brings a wealth of experience and creative vision to the collaboration. Masako Noguchi, celebrated for her illustrious career as a textile designer, infuses the partnership with her artistic expertise, while Takuma Sasaki, with his extensive background as a buyer and director, contributes a discerning eye for talent and innovation. Together, these elements converge to redefine classic outerwear, offering a fresh interpretation of beloved silhouettes.
What is the NÒMATD x Baracuta collaboration?
The collaboration introduces NÒMATD's distinctive patterns to two of Baracuta's most iconic jackets: the G9 Harrington and the G4. Available in captivating colourways - Dark Navy, Indigo Blue, and Powder Pink - these jackets showcase NÒMATD's unique aesthetic while retaining the timeless appeal of Baracuta's British background.
The Jackets
The G4 Bandana X NÒMATD jacket features Baracuta’s signature umbrella back yoke and raglan sleeves known for giving enhanced mobility, style and functionality. The bandana flower pattern injects a modern twist to the icon. With adjustable waist and cuffs, along with practical pockets and cobranded labels, this UK-made jacket is bound to turn heads.
Meanwhile, the iconic G9 Harrington Jacket receives a contemporary makeover with the introduction of the G9 Bandana X NÒMATD. Crafted with meticulous attention to detail in England, Baracuta's stomping ground, this jacket – like the G4 - boasts the classic umbrella back yoke, internally ribbed Dog Ear collar with personalised Baracuta buttons, and more.
Why is this partnership unique?
This partnership stands out for its harmonious blend of craftsmanship and innovation. The collaboration represents a meeting of minds, where Baracuta's expertise in slick outerwear meets NÒMATD's avant-garde approach to pattern design, creating a collection that celebrates both brands' strengths which pushes boundaries while honouring tradition. Customers can experience a truly unique and captivating range of jackets that seamlessly merge heritage with contemporary style.
What remained the same?
Despite the infusion of NÒMATD's unique patterns, certain elements synonymous with Baracuta's legacy remained unchanged. The jackets still boast Baracuta's hallmark features such as the Fraser Tartan lining, umbrella back yoke, and internally ribbed Dog Ear collar. These signature details uphold the brand's ethos of quality craftsmanship and unchanging design, ensuring that the essence of Baracuta remains intact within this collaborative collection.
Discover the fusion of tradition and modernity with the G9 and G4 Bandana X NÒMATD jackets, available now.
